Soichiro Honda Quotes

Soichiro Honda shares gritty tales of failure and triumph in racing and innovation, urging readers to keep pushing forward.

26 quotes

1. Success can only be achieved through repeated failure and introspection.

2. Success is 99% failure.

3. We only have one future, and it will be made of our dreams, if we have the courage to challenge convention.

4. Real happiness lies in the completion of work using your own brains and skills.

5. Racing improves the breed.

6. What we learn through failure becomes a precious part of us, strengthening us in everything we do. So let the tough things make you tougher.

7. We will not be content with this victory alone [first win in F1]. We will study why we won and aggressively apply those winning technologies to new cars.

8. Enjoying your work is essential. If your work becomes an expression of your own ideas, you will surely enjoy it.

9. After materials are carried into the factory, nothing but products should be carried out from it.

10. If Honda does not race there is no Honda.'

11. Since I was a small child, one of my dreams has been to compete in motor vehicle races all over the world with a vehicle of my own making, and to win.

12. Because the water raises rice and the fishes live in the water, I don't want to contaminate it.

13. Success represents the 1% of your work which results from the 99% that is called failure.

14. The value of life can be measured by how many times your soul has been deeply stirred.

15. If you hire only those people you understand, the company will never get people better than you are. Always remember that you often find outstanding people among those you don't particularly like.

16. Never let your failures go to your heart or your successes go to your head.

17. I could not understand how it could move under its own power. And when it had driven past me, without even thinking why I found myself chasing it down the road, as hard as I could run.

18. Each individual should work for himself. People will not sacrifice themselves for the company. They come to work at the company to enjoy themselves.

19. There is a Japanese proverb that literally goes 'Raise the sail with your stronger hand,' meaning you must go after the opportunities that arise in life that you are best equipped to do.

20. 90% of success is failure.

21. Success is ninety-nine percent failure.

22. Success is 99 percent failure.

23. The day I stop dreaming is the day I die.

24. Man is not interesting without some imperfection

25. Instead of being afraid of the challenge and failure, be afraid of avoiding the challenge and doing nothing

26. “Janganlah melihat keberhasilan dalam menggeluti sesuatu. Tapi lihatlah kegagalan-kegagalan yang dialaminya. Ketika Anda mengalami kegagalan, yaitu mulailah bermimpi, mimpikanlah mimpi baru.”