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Though Americans talk a good deal about the virtue of being serious, they generally prefer people who are solemn over people who are serious. In politics, the rare candidate who is serious, like Adlai Stevenson, is easily overwhelmed by one who is solemn, like General Eisenhower. This is probably because it is hard for most people to recognize seriousness, which is rare, especially in politics, but comfortable to endorse solemnity, which is as commonplace as jogging.

Adlai Stevenson#109

Attribution disputed; shown as originally published.

PoliticsPerceptionSubstance

About this quote

What does it mean?
People confuse solemn appearance with serious substance in politics.
In plain terms
People like appearance over substance.
What can you take from it?
Distinguish real seriousness from show.

Where it applies

  • elections
  • media coverage

Putting it to work

  • evaluate candidates

Questions to consider

  • Who do you trust in public?

Another view

Substance still wins long term.

More from Adlai Stevenson

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  3. This not the first time a war hero has gotten in my way...

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