The idea that you can merchandise candidates for high office like breakfast cereal - that you can gather votes like box tops - is, I think, the ultimate indignity to the democratic process.
About this quote
- What does it mean?
- Stevenson criticizes treating political candidates like commodities, arguing that this approach degrades the democratic process.
- In plain terms
- Selling candidates like products lowers the respect for democracy.
- What can you take from it?
- Avoid treating political candidates as merchandise to protect democratic integrity.
Where it applies
Putting it to work
Questions to consider
- How should candidates be presented to voters?
- Is political marketing harmful?
Another view
Some argue that branding is necessary for voter engagement in modern politics.
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