Most creativity is a transition from one context into another where things are more surprising. There's an element of surprise, and especially in science, there is often laughter that goes along with the 'Aha.' Art also has this element. Our job is to remind us that there are more contexts than the one that we're in-the one that we think is reality.
About this quote
- What does it mean?
- Creativity often involves moving between contexts to find surprises and laughter.
- In plain terms
- Being creative means switching contexts to find surprises.
- What can you take from it?
- Switch contexts to spark creativity.
Where it applies
Putting it to work
Questions to consider
- Where else could you apply this idea?
Another view
Not all innovation comes from surprise.
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