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About this quote

What does it mean?
Creativity often involves moving between contexts to find surprises and laughter.
In plain terms
Being creative means switching contexts to find surprises.
What can you take from it?
Switch contexts to spark creativity.

Where it applies

  • artistic practice
  • scientific research

Putting it to work

  • cross-disciplinary work

Questions to consider

  • Where else could you apply this idea?

Another view

Not all innovation comes from surprise.

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