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About this quote

What does it mean?
High ambition requires accepting a high failure rate as part of the pursuit of excellence.
In plain terms
Aim high enough that you fail most of the time.
What can you take from it?
Fail often because you are aiming high.

Where it applies

  • innovation
  • career growth
  • research

Putting it to work

  • Set stretch goals
  • Normalize failure as learning

Questions to consider

  • Are you aiming high enough?
  • How do you handle failure?

Another view

Frequent failure can demoralize teams without psychological safety.

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  3. Simple things should be simple, complex things should be possible.

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