'Univeral happiness keeps the wheels steadily turning; truth and beauty can't' - Mustapha Mond

'The optimum population is modelled on the iceberg-- eight ninths below the water line, one ninth above' - Mustapha Mond

'We`ve gone on controlling ever since. It hasn't been good for truth, of course. But it's been good for happiness' - Mustapha Mond

'All the benefits of Alcohol and Christianity, with none of the defects' (on Soma)