In my third year at Cambridge, I devoted myself consciously to the Great Work, understanding thereby the Work of becoming a Spiritual Being, free from the constraints, accidents, and deceptions of material existence. I found myself at a loss for a name to designate my work, just as H. P. Blavatsky some years earlier. 'Theosophy', 'Spiritualism', 'Occultism', 'Mysticism', all involved undesirable connotations. I chose therefore the name. 'MAGICK' as essentially the most sublime, and actually the most discredited, of all the available terms. I swore to rehabilitate MAGICK, to identify it with my own career; and to compel mankind to respect, love, and trust that which they scorned, hated and feared. I have kept my Word.
About this quote
- What does it mean?
- Crowley describes his dedication to the Great Work of becoming a spiritual being, choosing the term MAGICK to reclaim it from negative connotations and to demand respect for it.
- In plain terms
- He devoted himself to spiritual transformation, renamed his practice MAGICK to restore its dignity.
- What can you take from it?
- Rename and reframe misunderstood practices to gain respect.
Where it applies
Putting it to work
Questions to consider
- Does a new name change meaning?
- What resistance remains?
Another view
Rebranding does not automatically change underlying criticisms or misconceptions.
More from Aleister Crowley
This book is for ALL: for every man, woman, and child. My former work has been misunderstood, and its scope limited, by my use of technical terms. It has attra…
Permalink to quote #29 I must make MAGICK the essential factor in the life of ALL. In presenting this book to the world, I must then explain and justify my position by formulating a …
Permalink to quote #31 The old spelling MAGICK has been adopted throughout in order to distinguish the Science of the Magi from all its counterfeits.
Permalink to quote #28
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