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Our enemies are Medes and Persians, men who for centuries have lived soft and luxurious lives; we of Macedon for generations past have been trained in the hard school of danger and war. Above all, we are free men, and they are slaves. There are Greek troops, to be sure, in Persian service - but how different is their cause from ours! They will be fighting for pay - and not much of at that; we, on the contrary, shall fight for Greece, and our hearts will be in it. As for our foreign troops - Thracians, Paeonians, Illyrians, Agrianes - they are the best and stoutest soldiers in Europe, and they will find as their opponents the slackest and softest of the tribes of Asia. And what, finally, of the two men in supreme command? You have Alexander, they - Darius!

Alexander the Great#5

ContrastFreedomMoraleMotivationRhetoric

About this quote

What does it mean?
Alexander contrasts his free troops with the paid slaves of Persia to boost morale.
In plain terms
We fight for freedom they fight for pay so we will win.
What can you take from it?
Purpose drives performance.

Where it applies

  • sales teams
  • charitable work
  • political rallies

Putting it to work

  • motivate with purpose
  • highlight contrasts

Questions to consider

  • What are you fighting for?
  • Does purpose matter?

Another view

Freedom is sometimes a rhetorical tool not a reality.

More from Alexander the Great

  1. If it were not my purpose to combine barbarian things with things Hellenic (Greek), to traverse and civilize every continent, to search out the uttermost parts…

    Permalink to quote #4
  2. So would I, if I were Parmenion.

    Permalink to quote #6
  3. If I were not Alexander, I should wish to be Diogenes.

    Permalink to quote #3

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