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About this quote

What does it mean?
Hitchcock implies his style is so distinct that even a fairy tale would be viewed as a thriller by his audience.
In plain terms
People expect suspense and danger in all his movies.
What can you take from it?
Audiences recognize and expect a director's signature style.

Where it applies

  • film criticism
  • genre study
  • branding

Putting it to work

  • identify director styles
  • analyze audience expectations

Questions to consider

  • Can a director break their own type?
  • Does style limit creativity?

Another view

Not all directors have such a strong signature.

More from Alfred Hitchcock

  1. Never turn your back on a friend.

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  2. Television has done much for psychiatry by spreading information about it, as well as contributing to the need for it.

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  3. The Birds could be the most terrifying motion picture I have ever made.

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