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About this quote

What does it mean?
A calm reassurance to the people that war will not occur.
In plain terms
People should sleep peacefully because war will not happen.
What can you take from it?
Offer calm reassurance to the public.

Where it applies

  • during crises
  • public speaking
  • conflict zones

Putting it to work

  • calming crowds
  • public messaging
  • leadership communication

Questions to consider

  • Is false hope better than no hope?
  • When is reassurance responsible?

Another view

It may prove false if conditions change unexpectedly.

More from Alija Izetbegovic

  1. Islam is the best, but we Muslims are not the best. The West is neither corrupted nor degenerate. It is strong, well-educated, and organized. Their schools are…

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  2. Bosnia should be a secular state. A non-secular Bosnia would be terror. - Alija Izetbegovic for 'Start BiH Magazine', questions 28 and 29.)

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  3. This may not be a just peace, but it is more just than the continuation of war - Alija Izetbegovic quoted on BBC News

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