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The problem now is that even the really great little mom-and-pop places are trying to make themselves more like the thing that's trying to kill them. You know, 'I own a little hamburger stand but because the standard for hamburgers is McDonald's, I'm going to make my hamburgers more like McDonald's does so you'll like me.' So smaller places are losing their identity by attempting to conform in order to survive.

Alton Brown#103

CompetitionCultureBusinessIdentity

About this quote

What does it mean?
Brown argues that small businesses lose their unique identity when they try to mimic large corporations to survive.
In plain terms
Small shops should stay unique instead of copying big chains.
What can you take from it?
Preserve your unique identity to stay relevant.

Where it applies

  • running a small business
  • market competition

Putting it to work

  • focus on unique value
  • avoid blind standardization

Questions to consider

  • When is conformity necessary?
  • What makes a business unique?

Another view

Standardization can sometimes improve efficiency and safety.

More from Alton Brown

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  3. Life is always the best teacher, no matter what you're doing.

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