Skip to content
quotesby

If I have a brand loyalty, it's to Macintosh. And maybe that's because my computer skills and the way my life has changed through my ability to use computers have been so attached to Macintoshes that... I feel about them the way a lot of farmers feel about Ford trucks. You've got certain tools that you have to have, and so you're very, very picky; and once you make up your mind about what you're going to go with, you stick with it... And I do not think that I could do what I do without them.

Alton Brown#109

WorkToolsLoyaltyTechnology

About this quote

What does it mean?
Brown expresses strong loyalty to Macintosh computers, comparing his reliance to farmers and tractors. He views them as essential tools.
In plain terms
He sticks with Mac computers because they are essential tools for his life.
What can you take from it?
Tool loyalty forms when technology deeply integrates with your workflow.

Where it applies

  • professional work
  • tech choice
  • daily computing

Putting it to work

  • choose tools that fit your workflow

Questions to consider

  • Why do you stick with certain tools?
  • Does loyalty help or hinder?

Another view

Rigid loyalty might limit exposure to better or newer tools.

More from Alton Brown

  1. I am a nerd, I guess, if you think that getting kind of excited about understanding ionic bonds is nerdy. Truth is, I was a horrible student. I sucked at every…

    Permalink to quote #108
  2. Good Eats was, if nothing else, original. I can't always say that it's good, but I do think it's original. And I think that's something that comes from one per…

    Permalink to quote #110
  3. Martin Scorsese likes to make films about the mob, and I happen to like to make films about food.

    Permalink to quote #107

Related quotes

  1. Computers can do better than ever what needn't be done at all. Making sense is still a human monopoly. (p.109)

    Marshall McLuhanMarshall McLuhan quote #26
  2. Computers are incredibly fast, accurate and stupid. Human beings are incredibly slow, inaccurate and brilliant. Together they are powerful beyond imagination.

    Albert EinsteinAlbert Einstein quote #180
  3. In my first year I was taught about the slide rule. They said, 'The slide rule is important. Without it you can do nothing. The slide rule is the modern weapon…

    Eddie IzzardEddie Izzard quote #1