If I have a brand loyalty, it's to Macintosh. And maybe that's because my computer skills and the way my life has changed through my ability to use computers have been so attached to Macintoshes that... I feel about them the way a lot of farmers feel about Ford trucks. You've got certain tools that you have to have, and so you're very, very picky; and once you make up your mind about what you're going to go with, you stick with it... And I do not think that I could do what I do without them.
About this quote
- What does it mean?
- Brown expresses strong loyalty to Macintosh computers, comparing his reliance to farmers and tractors. He views them as essential tools.
- In plain terms
- He sticks with Mac computers because they are essential tools for his life.
- What can you take from it?
- Tool loyalty forms when technology deeply integrates with your workflow.
Where it applies
Putting it to work
Questions to consider
- Why do you stick with certain tools?
- Does loyalty help or hinder?
Another view
Rigid loyalty might limit exposure to better or newer tools.
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