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About this quote

What does it mean?
Lovins argues that factual data is more ordinary but more reliable than imaginative stories.
In plain terms
Facts are less exciting than fantasies but better for conclusions.
What can you take from it?
Rely on facts rather than imagination for solid conclusions.

Where it applies

  • research
  • decision making
  • debate

Putting it to work

  • use data for decisions
  • check assumptions

Questions to consider

  • What facts support your view?
  • Are you relying on stories or data?

Another view

Sometimes intuition or narrative provides insight facts miss.

More from Amory Lovins

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