What's great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it...........
About this quote
- What does it mean?
- Warhol highlights how mass-produced goods create a form of equality among consumers.
- In plain terms
- Everyone drinks the same Coke regardless of wealth.
- What can you take from it?
- Consumer products can level social hierarchies.
Where it applies
Putting it to work
Questions to consider
- Does buying the same thing make us equal?
- What else unites people?
Another view
Equality in consumption doesn't mean equality in power or access.
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