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Goals are a means to an end, not the ultimate purpose of our lives. They are simply a tool to concentrate our focus and move us in a direction. The only reason we really pursue goals is to cause ourselves to expand and grow. Achieving goals by themselves will never make us happy in the long term; it's who you become, as you overcome the obstacles necessary to achieve your goals, that can give you the deepest and most long-lasting sense of fulfillment.

Anthony Robbins#9

GrowthGoalsIdentityPurposeFulfillment

About this quote

What does it mean?
Goals are tools for growth; the real value is in the person you become pursuing them.
In plain terms
Focus on who you become while pursuing goals, not just the goals.
What can you take from it?
Use goals to grow, not just to achieve.

Where it applies

  • planning careers
  • setting life targets
  • self-reflection

Putting it to work

  • reflect on growth
  • define values
  • celebrate progress

Questions to consider

  • Why do you pursue goals?
  • Who are you becoming through them?

Another view

Goals still provide useful direction and milestones.

More from Anthony Robbins

  1. For changes to be of any true value, they've got to be lasting and consistent.

    Permalink to quote #8
  2. I believe life is constantly testing us for our level of commitment, and life's greatest rewards are reserved for those who demonstrate a never-ending commitme…

    Permalink to quote #10
  3. Determination is the wake-up call to the human will.

    Permalink to quote #7

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