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About this quote

What does it mean?
Exaggerating the price of goods is a form of lying.
In plain terms
Saying a high price is a lie.
What can you take from it?
Be honest about prices.

Where it applies

  • sales
  • negotiation
  • business

Putting it to work

  • state fair price
  • avoid haggling
  • build trust

Questions to consider

  • Is pricing a science?
  • How do you set prices?

Another view

Market value is subjective so price is not always objective.

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