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About this quote

What does it mean?
Fuller proposes changing physical systems through design rather than trying to change human behavior directly.
In plain terms
Change the environment to change how people act.
What can you take from it?
Focus on redesigning systems instead of blaming people.

Where it applies

  • urban planning
  • policy making
  • sustainability

Putting it to work

  • redesign workflows
  • improve physical tools

Questions to consider

  • Can the system be changed instead?
  • What physical barriers exist?

Another view

Human behavior often resists environmental changes.

More from Buckminster Fuller

  1. I live on Earth at present, and I don't know what I am. I know that I am not a category. I am not a thing - a noun. I seem to be a verb, an evolutionary proces…

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  2. It seems to demonstrate that periods of industrial activity in technical syntheses of principles, data, free energy and energy as 'matter,' find highest employ…

    Permalink to quote #8
  3. The Things to do are: the things that need doing, that you see need to be done, and that no one else seems to see need to be done. Then you will conceive your …

    Permalink to quote #5

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