In a society of employees dominated by the marketing mentality, it is inevitable that a personality market should arise. For in the great shift from manual skills to the art of 'handling', selling and servicing people, personal or even intimate traits of employees are drawn into the sphere of exchange and become commodities in the labor market:Kindness and friendliness become aspects of personalized service or of public relations of big firms, rationalized to further the sale of something. With anonymous insincerity, the successful person thus makes an instrument of his own appearance and personality:In the formulas of 'personnel experts', men and women are to be shaped into the 'well rounded, acceptable, effective personality' (to close the deal or to make the sale)...