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About this quote

What does it mean?
A sign is something determined by an object, which produces an effect (interpretant) on a person, and that effect is in turn determined by the object.
In plain terms
A sign links an object to a person's response.
What can you take from it?
Recognize how signs shape perception and behavior.

Where it applies

  • communication theory
  • marketing

Putting it to work

  • analyze symbols
  • design clear messages

Questions to consider

  • How do signs influence your decisions?
  • Can you think of a sign that misleads?

Another view

The definition is dense and may not capture all types of signs.

More from Charles Sanders Peirce

  1. Unless man have a natural bent in accordance with nature's, he has no chance of understanding nature at all.

    Permalink to quote #5
  2. By an object, I mean anything that we can think, i.e. anything we can talk about.

    Permalink to quote #7
  3. By 'semiosis' I mean, on the contrary, an action, or influence, which is, or involves, a cooperation of three subjects, such as a sign, its object, and its int…

    Permalink to quote #4

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