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About this quote

What does it mean?
Politicians often speak insincerely, so they are shocked when people believe them literally.
In plain terms
Politicians lie for, so they are surprised when taken seriously.
What can you take from it?
Expect rhetoric to differ from reality in politics.

Where it applies

  • political campaigns
  • corporate messaging
  • public relations

Putting it to work

  • verify political claims
  • look past public statements

Questions to consider

  • How often do you believe public promises?
  • What signals indicate insincerity?

Another view

Some politicians do mean what they say.

More from Charles de Gaulle

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