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About this quote

What does it mean?
Fans donated $30,000 just because he would appear at a telethon, showing his drawing power.
In plain terms
His appearance raised a lot of money.
What can you take from it?
Celebrity presence can boost fundraising.

Where it applies

  • telethon
  • charity gala

Putting it to work

  • invite famous guests
  • leverage fan bases

Questions to consider

  • What makes a celebrity valuable for fundraisers?
  • How sustainable is this model?

Another view

Monetary impact may be temporary and dependent on novelty.

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