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'Capital is a coward. It flees from corruption and bad policies, conflict and unpredictability. It shuns ignorance, disease and illiteracy. Capital goes where it is welcomed and where investors can be confident of a return on the resources they have put at risk. It goes to countries where women can work, children can read, and entrepreneurs can dream.'

Colin Powell#19

DevelopmentEconomicsGovernanceInvestmentStability

About this quote

What does it mean?
Capital flows to environments that are stable, educated, and inclusive, avoiding corruption and uncertainty.
In plain terms
Money goes where there is stability, education, and opportunity.
What can you take from it?
Invest in good governance and human capital.

Where it applies

  • foreign direct investment
  • entrepreneurship

Putting it to work

  • improve education
  • combat corruption
  • promote gender equality

Questions to consider

  • What policies attract investment?
  • How can societies balance profit and equity?

Another view

Capital may also pursue profit at the expense of social goals.

More from Colin Powell

  1. 'Every organization should tolerate rebels who tell the emperor he has no clothes.'

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  2. 'The First Amendment exists to insure that freedom of speech and expression applies not just to that with which we agree or disagree, but also that which we fi…

    Permalink to quote #20
  3. 'If you are going to achieve excellence in big things, you develop the habit in little matters. Excellence is not an exception, it is a prevailing attitude.'

    Permalink to quote #17

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