Philosophers might care to ask themselves ... how often they are accomplices in increasing the audience for a second-rate article simply because their introductory course needs a simple-minded version of a bad idea that even freshmen can refute. Some of the most frequently reprinted articles in twentieth-century philosophy are famous precisely because nobody believes them; everybody can see what's wrong with them. ... The confirmation of this claim is left as an exercise for the reader. Among the memes that structure the infosphere and hence affect the transmission of other memes are the laws of libel.