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About this quote

What does it mean?
Smoking warnings about fat would stop sales instantly.
In plain terms
People would stop smoking if it was labeled as having fat.
What can you take from it?
Fat is seen as worse than smoking.

Where it applies

  • public health
  • dieting

Putting it to work

  • use fear in health messaging

Questions to consider

  • Does fat scare people more than smoke?
  • What risks do we ignore?

Another view

Fats are not inherently the cause of death.

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