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We wanted a title sequence that started in the fear center of the brain. [When you hear] the sound of a gun being cocked that's in your mouth, the part of you brain that gets everything going, that realizes that you are fucked - we see all the thought processes, we see the synapses firing, we see the chemical electrical impulses that are the call to arms. And we wanted to sort of follow that out. Because the movie is about thought, it's about how this guy thinks. And it's from his point of view, soley. So I liked the idea of starting a movie from thought, from the beginning of the first fear impulse that went, Oh shit, I'm fucked, how did I get here?

David Fincher#2

StorytellingCinemaBrainFear

About this quote

What does it mean?
The film begins by visualizing the primal fear response in the brain.
In plain terms
The movie starts with the body's fight-or-flight reaction.
What can you take from it?
Visual storytelling can mimic biological reactions.

Where it applies

  • movie opening
  • storytelling

Putting it to work

  • visualize emotion
  • start with instinct

Questions to consider

  • How do you feel when scared?

Another view

Not all viewers relate to abstract brain imagery.

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