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About this quote

What does it mean?
Professional communication requires accuracy rather than emotional reactions. Even surprising discoveries need factual reporting.
In plain terms
Scientists should report facts, not just feelings.
What can you take from it?
Report findings accurately.

Where it applies

  • research reporting
  • customer service
  • media

Putting it to work

  • stick to facts
  • avoid hyperbole

Questions to consider

  • When is it important to be emotionally direct instead of factual?

Another view

Emotional context sometimes matters too.

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