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About this quote

What does it mean?
The speaker is identifying the location where they are broadcasting from.
In plain terms
This place is London.
What can you take from it?
Clearly state your location.

Where it applies

  • news reporting
  • live broadcast

Putting it to work

  • introduce a segment

Questions to consider

  • Why does location matter in communication?

Another view

It provides no deeper meaning beyond location.

More from Edward R. Murrow

  1. Good night, and good luck.

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  3. No one can terrorize a whole nation, unless we are all his accomplices.

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