If we were to do the Second Coming of Christ in color for a full hour, there would be a considerable number of stations which would decline to carry it on the grounds that a Western or a quiz show would be more profitable.
About this quote
- What does it mean?
- Broadcasters often prioritize profit over significant cultural or spiritual content.
- In plain terms
- TV stations would rather show profitable shows than important religious events.
- What can you take from it?
- Commercial interests often override cultural value in media.
Where it applies
Putting it to work
Questions to consider
- What content gets aired because it makes money?
- Should media serve profit or culture?
Another view
Stations need revenue to fund any broadcasting at all.
More from Edward R. Murrow
Difficulty is the excuse history never accepts.
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