By definition, the conventional wisdom of the day is widely accepted, continually reiterated and regarded not as ideology but as reality itself. Rebelling against 'reality,' even when its limitations are clearly perceived, is always difficult. It means deciding things can be different and ought to be different; that your own perceptions are right and the experts and authorities wrong; that your discontent is legitimate and not merely evidence of selfishness, failure or refusal to grow up. Recognizing that 'reality' is not inevitable makes it more painful; subversive thoughts provoke the urge to subversive action. But such action has consequences - rebels risk losing their jobs, failing in school, incurring the wrath of parents and spouses, suffering social ostracism. Often vociferous conservatism is sheer defensiveness: People are afraid to be suckers, to get their hopes up, to rethink their hard-won adjustments, to be branded bad or crazy.
PsychologyConformityRebellionResistanceSocial changeSocial norms