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About this quote

What does it mean?
Elvis inspired a shared dream that many people adopted.
In plain terms
He sparked a common vision among the public.
What can you take from it?
Great figures can unify people around a shared idea.

Where it applies

  • marketing campaigns
  • social movements

Putting it to work

  • using a charismatic figure to rally support
  • creating a unifying slogan

Questions to consider

  • How does a single person shape collective dreams?
  • What are the risks of such unification?

Another view

The 'dream' may be vague and open to interpretation.

More from Elvis Presley

  1. There have been a lotta tough guys. There have been pretenders. And there have been contenders. But there is only one king.

    Permalink to quote #52
  2. Elvis was the king. No doubt about it. People like myself, Mick Jagger and all the others only followed in his footsteps.

    Permalink to quote #54
  3. That Elvis, man, he is all there is. There ain't no more. Everything starts and ends with him. He wrote the book.

    Permalink to quote #51

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