Skip to content
quotesby

About this quote

What does it mean?
People feel happy when they hear familiar information, even if it is not new.
In plain terms
People like hearing things they already know.
What can you take from it?
Repetition builds comfort and connection.

Where it applies

  • teaching
  • marketing
  • socializing

Putting it to work

  • repeat key points
  • build rapport
  • validate audience

Questions to consider

  • Why do we enjoy the familiar?
  • How often should you repeat ideas?

Another view

Over-repetition can lead to boredom or disinterest.

More from Enrico Fermi

  1. Never be first; try to be second.

    Permalink to quote #10
  2. The fundamental point in fabricating a chain reacting machine is of course to see to it that each fission produces a certain number of neutrons and some of the…

    Permalink to quote #12
  3. Before I came here I was confused about this subject. Having listened to your lecture I am still confused. But on a higher level.

    Permalink to quote #9

Related quotes

  1. Perhaps you will find me more agreeable.

    Queen of Romania MarieQueen of Romania Marie quote #2
  2. It has always been my temptation to put myself in other people's shoes: even into a horse's shoes as he strains before the heavy dray; into a ballerina's point…

    Diana CooperDiana Cooper quote #2
  3. It is always observable that silence propagates itself, and that the longer talk has been suspended, the more difficult it is to find any thing to say.

    Samuel JohnsonSamuel Johnson quote #4