There is a fundamental difference between the appeal of a mass movement and the appeal of a practical organization. The practical organization offers opportunities for self-advancement, and its appeal is mainly to self-interest. On the other hand, a mass movement, particularly in its active, revivalist phase, appeals not to those intent on bolstering and advancing a cherished self, but to those who crave to be rid of an unwanted self. A mass movement attracts and holds a following not because it can satisfy the desire for self-advancement, but because it can satisfy the passion for self-renunciation.
About this quote
- What does it mean?
- Practical groups appeal to self-interest, while mass movements attract those who want to escape themselves.
- In plain terms
- Organizations help you advance; movements help you hide.
- What can you take from it?
- Join groups for gain, movements to escape yourself.
Where it applies
Putting it to work
Questions to consider
- Why do people join movements?
- What is self-renunciation?
Another view
Some movements do offer self-advancement opportunities.
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