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About this quote

What does it mean?
People often think they have their own desires, but these are actually shaped by societal expectations.
In plain terms
You think you want what you want, but you want what you are told to want.
What can you take from it?
Desire is often socially conditioned.

Where it applies

  • marketing
  • consumer culture
  • self-reflection

Putting it to work

  • audit your desires
  • question advertisements

Questions to consider

  • What do you want because you were told to?
  • How do you know what you really want?

Another view

Some desires are innate regardless of social pressure.

More from Erich Fromm

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