Skip to content
quotesby

'I gave someone a perverse argument not so long ago about why advertising is better than movies. You want to hear it? Movies operate from a really disingenuous premise, that people are heroes. I know a lot of people and have had an opportunity over the years to observe them. Are they heroes...? Let's put it this way. Advertising tries something simpler and more believable: Products as heroes. I guess the idea is: When all else fails, put your faith in conditioner.'

Errol Morris#11

More from Errol Morris

  1. You know, I have this version of the expulsion from the Garden of Eden. God, in expelling Adam and Eve, kind of felt bad. He had gotten very angry, right? You …

    Permalink to quote #10
  2. There's the Mike Wallace approach, or you can call it the Michael Moore approach, which is the adversarial approach. In the end, that is not in the service of …

    Permalink to quote #12
  3. Correct me if I'm wrong here, but truth is something that arises out of the relationship between language and the world. If I look at a picture alone, it tells…

    Permalink to quote #9