'I gave someone a perverse argument not so long ago about why advertising is better than movies. You want to hear it? Movies operate from a really disingenuous premise, that people are heroes. I know a lot of people and have had an opportunity over the years to observe them. Are they heroes...? Let's put it this way. Advertising tries something simpler and more believable: Products as heroes. I guess the idea is: When all else fails, put your faith in conditioner.'
More from Errol Morris
You know, I have this version of the expulsion from the Garden of Eden. God, in expelling Adam and Eve, kind of felt bad. He had gotten very angry, right? You …
Permalink to quote #10 There's the Mike Wallace approach, or you can call it the Michael Moore approach, which is the adversarial approach. In the end, that is not in the service of …
Permalink to quote #12 Correct me if I'm wrong here, but truth is something that arises out of the relationship between language and the world. If I look at a picture alone, it tells…
Permalink to quote #9