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Look at you; you're on The New Democracy, considered the most brilliant weekly in the country, read by the men who do things and all that. What's your business? Why, to be as clever, as interesting, and as brilliantly cynical as possible about every man, doctrine, book, or policy that is assigned you to deal with. The more strong lights, the more spiritual scandal you can throw on the matter, the more money they pay you, the more the people buy the issue.

F. Scott Fitzgerald#23

SocietyWealthMoneyCynicismMedia

About this quote

What does it mean?
Satire pays well because wealthy readers enjoy cynicism.
In plain terms
People pay money to hear negative things about powerful people.
What can you take from it?
Cynicism sells in high culture.

Where it applies

  • journalism
  • entertainment
  • criticism

Putting it to work

  • sell your perspective
  • understand your audience

Questions to consider

  • Why do we pay for cynicism?
  • Is truth worth less than scandal?

Another view

Not all readers enjoy cynical content.

More from F. Scott Fitzgerald

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