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About this quote

What does it mean?
The public occasionally unites around a simple, shared truth that transcends individual differences.
In plain terms
People agree on basic needs even when their minds differ.
What can you take from it?
Shared basic needs can unite diverse groups.

Where it applies

  • crises
  • political movements
  • public health

Putting it to work

  • focus on common ground
  • simplify messaging

Questions to consider

  • What simple truth unites people in your community?
  • How do leaders exploit shared basic needs?

Another view

Not all public movements are based on genuine shared truths.

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