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He had one of the rarest qualities in all literature, and it's a great shame that the word for it has been thoroughly debased by the cosmetic racketeers, so that one is almost ashamed to use it to describe a real distinction. Nevertheless, the word is charm - charm as Keats would have used it. Who has it today? It's not a matter of pretty writing or clear style. It's a kind of subdued magic, controlled and exquisite, the sort of thing you get from good string quartettes.

F. Scott Fitzgerald#95

LiteratureAuthenticityCharmStyle

About this quote

What does it mean?
Charm is a rare and subtle quality in writing and people, but it is often overused.
In plain terms
Charm is rare and has been overused.
What can you take from it?
True charm is subtle and rare.

Where it applies

  • criticism
  • writing
  • social interaction

Putting it to work

  • cultivate subtle style
  • value depth
  • avoid cliches

Questions to consider

  • What do you find charming?
  • Is charm more than style?

Another view

Charm is subjective and hard to define.

More from F. Scott Fitzgerald

  1. You can take off your hats now, gentlemen, and I think perhaps you had better. This is not a legend, this is a reputation - and seen in perspective, it may wel…

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  2. His talent was as natural as the pattern that was made by the dust on a butterfly's wings. At one time he understood it no more than the butterfly did and he d…

    Permalink to quote #96
  3. At the heart of every great fortune lies a great crime.

    Permalink to quote #93

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