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The other day a man phoned and wanted me to endorse a certain brand of cigarettes. I had nothing against them and in fact will smoke them or anything else that comes along, but I didn't know why he was bothering me. I thought maybe if I was nice they'd give me a carton as a thank offering, so I rather tentatively broached the matter of remuneration. What was the endorsement worth, I asked, and he said three thousand dollars. What are you going to do in an atmosphere like that?

Frances Farmer#6

AbsurdityCommerceEthicsFameMoneyNegotiation

About this quote

What does it mean?
The speaker navigates a commercial offer for an endorsement, highlighting the absurdity of celebrity compensation.
In plain terms
Someone offered me money to endorse cigarettes and I asked how much.
What can you take from it?
Money can be a blunt instrument in professional deals.

Where it applies

  • endorsement deals
  • public appearances
  • business negotiations

Putting it to work

  • negotiating fees
  • evaluating offers
  • discussing ethics

Questions to consider

  • Is any endorsement worth it?
  • How do you price your influence?

Another view

It does not address the morality of the product.

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