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About this quote

What does it mean?
Societies operate based on calculations of benefit and gain.
In plain terms
People run the world by thinking about what they gain.
What can you take from it?
Recognize that advantage drives most decisions.

Where it applies

  • business strategy
  • political analysis
  • negotiation

Putting it to work

  • map stakeholder interests
  • identify hidden advantages

Questions to consider

  • What advantage is driving your decision?
  • Can people act without advantage?

Another view

Values and ideals also drive human behavior.

More from Friedrich von Schiller

  1. The will of man is his happiness.

    Permalink to quote #135
  2. There is no such thing as chance; and what seem to us merest accident springs from the deepest source of destiny.

    Permalink to quote #137
  3. The voice of the majority is no proof of justice.

    Permalink to quote #134

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