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About this quote

What does it mean?
Shaw claims the public prefers scandalous entertainment over genuine art, leading to better actors but poorer poets.
In plain terms
People enjoy bad actresses more than good music or poetry, so talent in art starves.
What can you take from it?
Support genuine art even if it is less popular.

Where it applies

  • cultural policy
  • marketing
  • criticism

Putting it to work

  • fundraising
  • advocacy
  • criticism

Questions to consider

  • Why do people prefer scandal to art?
  • How can we support difficult art?

Another view

It assumes art is inherently superior to popular entertainment.

More from George Bernard Shaw

  1. 'The way to deal with worldly people is to frighten them by repeating their scandalous whisperings aloud.'

    Permalink to quote #45
  2. 'There are some men who are considered quite ugly, but who are more remarkable than pretty people. You often see that in artists.'

    Permalink to quote #47
  3. Again, there is the illusion of 'increased command over Nature,' meaning that cotton is cheap and that ten miles of country road on a bicycle have replaced fou…

    Permalink to quote #44

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