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Old George Orwell got it backward. Big Brother isn't watching. He's singing and dancing. He's pulling rabbits out of a hat. Big Brother's holding your attention every moment you're awake. He's making sure you're always distracted. He's making sure you're fully absorbed... and this being fed, it's worse than being watched. With the world always filling you, no one has to worry about what's in your mind. With everyone's imagination atrophied, no one will ever be a threat to the world.

George Orwell#146

PowerMediaAttentionDistractionSurveillance

About this quote

What does it mean?
Big Brother's power lies not in surveillance but in constant distraction and absorption, weakening imagination.
In plain terms
Controlling people is about distraction not just watching.
What can you take from it?
Distraction can be more controlling than surveillance.

Where it applies

  • analyzing media
  • studying control
  • modern society

Putting it to work

  • protecting attention
  • avoiding passive consumption

Questions to consider

  • How is attention used as a tool?
  • What is the cost of constant distraction?

Another view

This ignores that surveillance and distraction often work together.

More from George Orwell

  1. [Orwell] could not blow his nose without moralising on conditions in the handkerchief industry.

    Permalink to quote #145
  2. Orwell in 1948 understood that despite the Axis defeat, the will to fascism had not gone away, that far from having seen its day it had perhaps not yet even co…

    Permalink to quote #147
  3. What he feared most was the blind spot between us and the future, the space between identities where we could get lost forever.

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