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About this quote

What does it mean?
Calling a Londoner a bastard is not deeply offensive because the term is so commonly used in the city.
In plain terms
The word bastard is so common in London it has lost its sting.
What can you take from it?
Context and frequency determine the sting of a word.

Where it applies

  • social conversations
  • conflict resolution
  • cultural studies

Putting it to work

  • understanding context
  • adjusting language

Questions to consider

  • How does context change the meaning of words?
  • What makes an insult hurt more than others?

Another view

Some individuals may still find the term deeply offensive regardless of context.

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