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When I want my men to remember something important, to really make it stick, I give it to them double dirty. It may not sound nice to some bunch of little old ladies at an afternoon tea party, but it helps my soldiers to remember. You can't run an army without profanity; and it has to be eloquent profanity. An army without profanity couldn't fight its way out of a piss-soaked paper bag. ... As for the types of comments I make, sometimes I just, By God, get carried away with my own eloquence.

George S. Patton#5

LeadershipDisciplineCommunication

About this quote

What does it mean?
Profanity helps soldiers remember orders and bond under stress.
In plain terms
Strong language sticks in the mind.
What can you take from it?
Communication style fits the audience.

Where it applies

  • military command
  • field management

Putting it to work

  • adapt communication to audience

Questions to consider

  • What language inspires?
  • How do you make things stick?

Another view

Profanity can alienate or offend many people.

More from George S. Patton

  1. A pint of sweat will save a gallon of blood.

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  2. Never tell people how to do things. Tell them what to do, and they will surprise you with their ingenuity.

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  3. Some goddamn fool once said that flanks have got to be secure. Since then sonofabitches all over the globe have been guarding their flanks. I don't agree with …

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