It's more difficult, you know, to bring about positive change than it is to make money. It's much easier to make money, because it's a much easier way to measure success - the bottom line. When it comes to social consequences, they've got all different people acting in different ways, very difficult to even have a proper criterion of success. So, it's a difficult task. Why not use an entrepreneurial, rather than a bureaucratic, approach. As long as people genuinely care for the people they're trying to help, they can actually do a lot of good.
About this quote
- What does it mean?
- Creating positive social change is harder than making money due to unclear success metrics.
- In plain terms
- Social change is harder than profit because success is harder to measure.
- What can you take from it?
- Use entrepreneurial methods for social good when people genuinely care.
Where it applies
Putting it to work
Questions to consider
- How do you measure social success?
- Is profit easier than impact?
Another view
Bureaucratic approaches may still be necessary for scale.
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