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It's more difficult, you know, to bring about positive change than it is to make money. It's much easier to make money, because it's a much easier way to measure success - the bottom line. When it comes to social consequences, they've got all different people acting in different ways, very difficult to even have a proper criterion of success. So, it's a difficult task. Why not use an entrepreneurial, rather than a bureaucratic, approach. As long as people genuinely care for the people they're trying to help, they can actually do a lot of good.

George Soros#23

ProfitImpactSocial changeSuccess

About this quote

What does it mean?
Creating positive social change is harder than making money due to unclear success metrics.
In plain terms
Social change is harder than profit because success is harder to measure.
What can you take from it?
Use entrepreneurial methods for social good when people genuinely care.

Where it applies

  • social impact projects
  • nonprofit management
  • philanthropy

Putting it to work

  • adopt entrepreneurial approaches
  • focus on genuine care

Questions to consider

  • How do you measure social success?
  • Is profit easier than impact?

Another view

Bureaucratic approaches may still be necessary for scale.

More from George Soros

  1. I used to be opposed to the idea of social entrepreneurship. I said, you know, let business be business, and philanthropy be philanthropy. Keep the two separat…

    Permalink to quote #22
  2. Well, you know, I was a human being before I became a businessman.

    Permalink to quote #24
  3. I advocate an alliance of democratic states, with a dual purpose. One, to promote what I call open society. I talk about an alliance of open societies which wo…

    Permalink to quote #21

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