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About this quote

What does it mean?
Defeating terror entirely may not be possible, but reducing its acceptability is.
In plain terms
You may not win, but you can make terror less acceptable.
What can you take from it?
Marginalizing terrorism is a realistic goal.

Where it applies

  • policy discussions
  • strategic planning

Putting it to work

  • reframing counter-terrorism goals

Questions to consider

  • Can we defeat terrorism?
  • How do we change norms?

Another view

It underestimates ongoing support for terrorist ideologies.

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