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About this quote

What does it mean?
The speaker suggests that repeating claims is necessary to make truth sink in and to act as propaganda.
In plain terms
You have to repeat things a lot for people to believe them.
What can you take from it?
Repetition is a tool for persuasion and messaging.

Where it applies

  • public messaging
  • media relations
  • political campaigns

Putting it to work

  • reinforce key messages
  • use repetition in communication

Questions to consider

  • Is repetition more effective than facts?
  • Where is the line between messaging and propaganda?

Another view

This statement openly acknowledges the use of repetition to shape perception rather than inform.

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