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About this quote

What does it mean?
A straightforward acknowledgment that a situation or task lacks simplicity.
In plain terms
This is not simple.
What can you take from it?
Acknowledge difficulty before solving.

Where it applies

  • policy briefings
  • crisis management

Putting it to work

  • frame challenges honestly

Questions to consider

  • What makes this complex?
  • How do we simplify?

Another view

May signal lack of clarity or planning.

More from George W. Bush

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