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About this quote

What does it mean?
Big corporations target women as markets for beauty and health products.
In plain terms
Companies treat women as customers to be manipulated for profit.
What can you take from it?
Be wary of businesses selling beauty standards.

Where it applies

  • studying consumer culture
  • discussing gender
  • analyzing ads

Putting it to work

  • critiquing ads
  • supporting ethical brands
  • consumer awareness

Questions to consider

  • Who benefits from beauty standards?
  • How are you marketed to?

Another view

Some companies now aim to be more transparent.

More from Germaine Greer

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