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About this quote

What does it mean?
Simplifying something makes it striking and memorable.
In plain terms
Making things simpler makes them stand out.
What can you take from it?
Aim for clarity to capture attention.

Where it applies

  • teaching
  • marketing
  • writing

Putting it to work

  • use plain language
  • distill core ideas

Questions to consider

  • When does simplification become distortion?

Another view

Oversimplification can hide important nuance.

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