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About this quote

What does it mean?
Cultural elites continue old traditions while ignoring their declining relevance.
In plain terms
People keep talking about books while ignoring that few read them.
What can you take from it?
Acknowledge when your institution is losing relevance.

Where it applies

  • academia
  • publishing
  • organizational change

Putting it to work

  • assess audience needs
  • adapt offerings
  • accept decline

Questions to consider

  • What traditions do you cling to?
  • How have your readers or customers changed?

Another view

Traditions may hold value beyond their immediate audience size.

More from Gore Vidal

  1. The more money an American accumulates the less interesting he himself becomes.

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  2. that peculiarly American religion, President-worship.

    Permalink to quote #6
  3. At any given moment, public opinion is a chaos of superstition, misinformation, and prejudice.

    Permalink to quote #3

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